Grumme Laundry Detergent

Grumme is a classic Swedish household brand known for its environmentally friendly cleaning products based on natural ingredients like pine oil. Founded in Stockholm, it has been a staple in Swedish homes for decades. The brand is particularly famous for its 'Grönsåpa' (Green Soap) and laundry detergents.

The brand is currently owned by Orkla, via its subsidiary Orkla Home & Personal Care. While Orkla is a major Norwegian industrial conglomerate, the Grumme brand retains its strong Swedish identity and manufacturing roots, with many products being produced in Sweden to serve the Nordic market.