Felix Vegan Goulash Soup

Felix is a deeply rooted Austrian brand with a history dating back to its founding in Mattersburg in 1959. It has grown to become the market leader in the canned soup and ketchup categories within Austria. This specific product, the Vegan Goulash Soup, is part of their modern plant-based initiative, replacing traditional meat with pea protein while maintaining the classic Austrian flavor profile.

The production predominantly takes place in Mattersburg, Burgenland, where the company operates its primary manufacturing facility. While the brand carries significant heritage and domestic pride in Austria, it has been under international ownership for several decades. Today, it is part of the Norwegian Orkla Group, which acquired the brand through its acquisition of Rieber & Søn. This allows Felix to maintain its local production and identity while benefiting from the extensive distribution and resource network of a major Nordic conglomerate.