Omas Ur-Hefe fresh yeast

Omas Ur-Hefe is a classic fresh yeast product widely available in German retail markets, particularly associated with the brand Wieninger. The product is marketed under a traditional identity symbolized by the 'Oma' (Grandmother) figure, emphasizing high-quality baking results.

The brand is owned by Wieninger Hefe GmbH, a medium-sized enterprise based in Passau, Germany. The company specializes in the production of yeast and baking ingredients, maintaining its status as a significant regional producer. Manufacturing is concentrated in Germany, ensuring freshness for the European market.