Procent detergent

Procent is a well-known brand of household cleaning solutions primarily recognized for its laundry detergents and fabric care products. Developed to cater to the needs of the Middle Eastern market, the brand has built a reputation for providing high-efficiency formulas that handle tough stains while maintaining fabric integrity.

The brand is owned and manufactured by Sano Bruno's Enterprises, an Israeli household name and a leading manufacturer of household chemicals, hygiene products, and paper goods. Production is centralized in Israel, where Sano operates advanced manufacturing facilities to maintain quality control over its extensive product lines.

Since its founding by Bruno Landesberg, Sano has remained an independent entity, headquartered in Hod HaSharon, Israel. It serves both the domestic market and numerous international markets, position itself as a major competitor to global conglomerates in the cleaning sector by focusing on innovation and localized product adaptations.