American Crew Hair Styling

American Crew is a leading professional grooming brand specifically designed for men, founded in 1994 by stylist David Raccuglia in Chicago, Illinois. Raccuglia's vision was to create a brand that anticipated a future where men would pay as much attention to their appearance as women, without losing their masculinity. The brand quickly became a staple in barbershops and salons globally, revolutionizing the men's grooming market.

Over the decades, the brand's ownership transitioned as the beauty industry consolidated. It was eventually acquired by the global beauty giant Revlon. Today, American Crew operates as a prestige professional brand within the Revlon portfolio. While the brand maintains its American identity through its naming and heritage, its products are manufactured in various facilities across the United States and Europe to serve its extensive international distribution network.

Currently, as part of Revlon Inc., the brand benefits from a global corporate infrastructure headquartered in New York City. Despite undergoing financial restructuring in recent years, Revlon remains the ultimate owner, ensuring that American Crew continues to lead innovation in men's hairstyling, body care, and shaving products for a global clientele.