Klene Liquorice

Klene is a quintessential Dutch brand with a history dating back to 1876 when Johannes Coenraad Klene founded the company in Amsterdam. Specializing in 'drop' (Dutch liquorice), the brand has become a household name in the Netherlands, known for its creative shapes and varied textures. The manufacturing remains primarily centered in the Netherlands, maintaining the authentic taste profiles that have defined the brand for over a century.

Over the decades, the brand underwent various changes in corporate ownership. In the late 20th century, it was part of major consolidation within the European confectionery market. Since 1999, Klene has been a key part of the portfolio of Perfetti Van Melle, a global leader in the sugar confectionery and chewing gum category. This parent company was formed by the merger of the Italian group Perfetti and the Dutch group Van Melle. Today, Klene continues to innovate within the Dutch market while benefiting from the global distribution and R&D capabilities of its Italian-Dutch parent company.