El Tequito Tex Mex Seasoning Mix

El Tequito is a private-label brand established by the German discount supermarket giant Lidl. Historically, the brand was developed to offer a range of Mexican-inspired products, including seasoning mixes, tortilla chips, salsas, and ready-to-eat meals through Lidl's extensive retail network across Europe.

Because El Tequito is an in-house brand, manufacturing is typically outsourced to various third-party food processors located throughout the European Union and beyond, depending on the specific product and regional supply chain logistics. The ownership remains strictly under the Lidl Stiftung & Co. KG, which is part of the Schwarz Group based in Germany. The brand is designed to give consumers a curated ethnic food experience at a competitive price point, with production standards maintained by Lidl's global quality assurance protocols.