Adidas footwear and apparel

Adidas is a global powerhouse in the sporting goods industry, originally founded by Adolf Dassler in Herzogenaurach, Germany. The brand's journey began in his mother's kitchen after World War I, eventually evolving into the world-renowned 'brand with the three stripes' officially registered in 1949. Today, it stands as the largest sportswear manufacturer in Europe and the second-largest globally, trailing only Nike.

While its heart and corporate headquarters remain in Germany, Adidas has a highly decentralized manufacturing network. The vast majority of its products are produced in independent third-party factories across Asia. Key manufacturing hubs include Vietnam, Indonesia, China, and Cambodia. This global supply chain allows the brand to scale production for its vast array of performance gear and lifestyle collections like Adidas Originals.

The brand is the flagship property of Adidas AG, a publicly traded German multinational corporation. Over the decades, the company has consolidated its focus on its core brand after divesting other major holdings like Salomon and Reebok. As of 2024 and beyond, Adidas AG remains the ultimate owner, continuing to drive innovation in sustainable materials and digital footwear technology from its 'World of Sports' campus in Bavaria.