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Peroni Nastro Azzurro Stile Capri lager

Owner:Asahi Group Holdings, Ltd. (Japan)
OriginItaly
Manufactured:Italy

Peroni Nastro Azzurro Stile Capri is a Mediterranean-style lager that traces its heritage back to the Peroni Brewery founded in Vigevano, Italy, in 1846. This specific variant, Stile Capri, is inspired by the refreshing spirit of the Italian island of Capri and is marketed as a lighter, sessionsble beer with notes of lemon and olive leaf. It continues the long-standing tradition of Italian brewing excellence that made the original Peroni Nastro Azzurro a global icon since its launch in 1963.

While the brand is deeply rooted in Italian culture and craftsmanship, the ownership has evolved significantly through global mergers and acquisitions. Birra Peroni was acquired by SABMiller in 2003, but following the massive merger between AB InBev and SABMiller, the Peroni brand—along with Grolsch and Meantime—was sold to Asahi Group Holdings of Japan in 2016 to satisfy competitive directives. Today, the brand remains a flagship of the Asahi Group's international premium portfolio.

Production for the European market primarily takes place in Italy at Birra Peroni’s historic breweries in Rome, Bari, and Padova. The brand is managed as a key subsidiary of the Tokyo-headquartered Asahi Group Holdings, ensuring that while the ownership is Japanese, the Italian identity, ingredients, and manufacturing standards remain central to the product's global appeal.

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