Vita Well Frollini integral biscuits

Vita Well is a private label brand primarily owned and distributed by MD S.p.A., one of Italy's leading discount retailers. These 'Frollini' are wholemeal biscuits with cane sugar, designed for consumers looking for health-conscious snacks.

The brand focuses on wellness and balance, offering products that are typically rich in fiber or low in added sugars. Manufacturing is localized within Italy through partnerships with various Italian confectionery manufacturers to ensure the products meet high-quality national standards while maintaining competitive pricing for the retail market.