Neophos Classic Pulver dishwasher detergent

Neophos is the specific brand name used in Denmark and other Nordic markets for the globally recognized dishwasher detergent brand known elsewhere as Finish or Calgonit. The brand's origins trace back to the United States, where it was founded in 1953 by Economics Laboratory (now Ecolab). It revolutionized household chores by introducing the first biological dishwasher detergent.

Today, Neophos is part of the extensive portfolio of Reckitt Benckiser (Reckitt), a British multinational consumer goods company. While the brand has its roots in American innovation, its modern manufacturing operations are spread across various global locations, notably in specialized chemical production facilities in Europe to serve the Nordic market. The brand remains a market leader in the automatic dishwashing category worldwide under its various regional names.