Rexona Deodorant and Antiperspirant

Rexona is a globally recognized brand specializing in deodorant and antiperspirant products. It was originally founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company. The brand quickly became the company's biggest export, known for its focus on personal hygiene and sweat protection.

Today, Rexona is manufactured in multiple countries including the United Kingdom, Brazil, Argentina, and South Africa to meet regional demand. The brand is marketed under several names depending on the geographic location; it is known as Sure in the United Kingdom, Ireland, and India, Degree in the United States and Canada, Rexena in Japan and South Korea, and Shield in South Africa.

Since the mid-20th century, the brand has been under the ownership of Unilever. Unilever, a British multinational consumer goods company, maintains Rexona as its leading personal care brand in the hygiene sector, ensuring its presence in nearly every major market worldwide through its extensive global supply chain and local subsidiaries.