Bieckert Beer mug

Bieckert is a historical and iconic beer brand from Argentina, founded in 1860 by Emilio Bieckert, an Alsatian immigrant. It holds the distinction of being the first brewery established in the country. This specific item is a promotional mug featuring the Bieckert brand logo alongside the crest of Club Deportivo Español (CDE), a classic Argentinian football club.

Historically, the brand was a pioneer in industrial refrigeration in Argentina, which allowed for the first large-scale production of lager in the region. Over the decades, the brand has changed hands several times. After being part of the Quilmes portfolio (under AB InBev), it was eventually divested as part of antitrust requirements. Today, the Bieckert brand is owned and managed by Compañía de Cervecerías Unidas (CCU), a major Chilean-based beverage company with extensive operations across the Southern Cone.