Elmex Ortho Toothpaste

Elmex is a renowned oral care brand specifically known for its amine fluoride-based products designed to prevent cavities and provide dental protection. The brand originated in Switzerland and has a strong clinical reputation, particularly in European markets, for its specialized solutions for sensitive teeth, enamel erosion, and orthodontic care.

The Elmex brand was originally developed by GABA (Goldene Apotheke Basel), a Swiss pharmaceutical company founded in Basel. Over the decades, GABA expanded its influence across Europe, positioning Elmex as a scientific leader in toothpaste technology. Today, while the heritage remains Swiss, manufacturing occurs across various global facilities to meet international demand.

In 2004, the GABA group was acquired by the Colgate-Palmolive Company, an American multinational consumer products company. Colgate-Palmolive remains the ultimate owner of the brand, integrating Elmex into its global portfolio of oral hygiene products while maintaining its distinct professional and pharmaceutical identity. In many European regions, it is distributed through local subsidiaries of the Colgate-Palmolive group.