Vitasia Indian Style Bombay Style Chicken Sticks

Vitasia is a private label brand owned by the German retail giant Lidl. It is specifically designed to offer a variety of Asian-inspired food products, ranging from frozen snacks like these Bombay Style Chicken Sticks to sauces, noodles, and spices.

Because Vitasia is a store brand, its products are manufactured by various third-party suppliers across Europe and Asia, depending on the specific product and regional availability. The brand itself was created in Germany by Lidl to cater to the growing consumer interest in ethnic and international cuisines. As a subsidiary of the Schwarz Group, Lidl operates these brands globally, maintaining control over the recipes and quality standards while outsourcing the actual production to specialized food manufacturers.