Made O'Meter
Discover where a brand or product originates
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The brand was founded in 1853 in San Francisco, California, by Levi Strauss, a German immigrant. Together with tailor Jacob Davis, they patented the use of copper rivets on work pants in 1873, effectively creating the first blue jeans.
While the company was founded and remains headquartered in the United States, Levi's products are manufactured in many different countries around the world, including locations in Vietnam, China, Mexico, Pakistan, and Cambodia, to serve its global market. Levi Strauss & Co. operates as a publicly traded company on the New York Stock Exchange (NYSE) under the ticker LEVI.
The brand has evolved from high-quality utility wear for miners and laborers to a global fashion icon, encompassing various sub-brands like Dockers and Denizen. The company remains largely controlled by the descendants of the family of Levi Strauss through a dual-class share structure.
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