Axe/Lynx Body Spray

Axe (known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand) is a globally recognized male grooming brand. Originally launched in France in 1983 by Unilever, the brand revolutionized the market by positioning deodorant as a lifestyle fragrance rather than just a hygiene product.

Today, Axe products are manufactured in various Unilever industrial hubs across Europe, North America, and Asia to serve regional markets. The brand remains a core asset in Unilever's Personal Care division, benefiting from a vast global distribution network. Unilever, its ultimate owner, is a British multinational company. The packaging shown displays EAN-13 barcode prefixes common for Western European markets and multilingual instructions, reflecting its widespread international presence and standardized manufacturing processes used by Unilever worldwide.