Fairy Maxi Poder Dishwashing Liquid

Fairy is one of the most recognized dishwashing liquid brands globally, originally introduced by Thomas Hedley Co. of Newcastle upon Tyne in the United Kingdom. Over the decades, it has become a household staple known for its concentrated formula and effectiveness against grease.

Today, the brand is owned by the American multi-national Procter & Gamble (P&G). While it has its roots in the UK, Fairy is now produced in various manufacturing facilities around the world to meet regional demands, including sites in Europe (like the United Kingdom, Belgium, and Spain) and other continents. In Spain, where this 'Maxi Poder' variant is marketed, the product is a leader in the kitchen hygiene category and is managed by P&G's local subsidiaries.