Made O'Meter
Discover where a brand or product originates
Parkside is a well-known private label brand primarily associated with the German discount retailer Lidl. The brand caters to DIY enthusiasts by offering a wide range of power tools, hand tools, and garden equipment that emphasizes value and affordability.
While the Parkside brand is rooted in Germany through its parent company, the manufacturing of its products is typically outsourced to various specialist manufacturers in China. This global supply chain model allows the brand to maintain competitive pricing while ensuring the tools meet European safety and quality standards (such as the VPA GS certification visible on the packaging).
The brand is owned by the Schwarz Group, one of the world's largest retail giants. The group manages the brand specifically for distribution through its Lidl and Kaufland store networks across Europe and beyond. The technical support and importation of Parkside products are often handled by contracted subsidiaries like OWIM GmbH & Co. KG, which ensures the products comply with local regulations and are successfully distributed to retail shelves.
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