La Roja Beer

La Roja is a flagship sour amber ale produced by Jolly Pumpkin Artisan Ales. The brand is celebrated for its traditional open fermentation and oak-aging processes, which provide unique complexity and depth. Originally conceived in Michigan, the product represents a classic American interpretation of Flanders-style red ales, emphasizing the historical craftsmanship of wood-aged brewing.

Founded by Ron Jeffries in 2004, Jolly Pumpkin became a pioneer in the American sour beer movement. The brand's manufacturing remains concentrated in Michigan, where each batch is matured in large oak vats (foeders) to develop its characteristic tartness. This commitment to traditional methods ensures that every bottle reflects the brand's rustic, artisan heritage.

While maintaining its independent spirit, the brand is part of the Northern United Brewing Company umbrella. This partnership allows the brand to scale its distribution while keeping its original brewing philosophy intact. The ultimate ownership resides in the United States, keeping the brand's production and management firmly within its region of origin.