Levi's Denim and Apparel

Levi's is one of the most iconic names in global fashion, synonymous with the invention of the blue jean. Founded in the mid-19th century in San Francisco, the brand evolved from a durable workwear solution for miners and laborers to a global symbol of rebellion, youth culture, and classic American style.

While the brand remains deeply rooted in its American heritage, its manufacturing footprint is highly globalized. Most production now takes place outside the United States, with a diversified supply chain spanning countries such as Vietnam, Mexico, China, India, and Pakistan. This helps the company maintain a vast distribution network across more than 110 countries.

Ownership of the brand has remained remarkably stable. Levi Strauss & Co. is a publicly traded company on the New York Stock Exchange (NYSE: LEVI), yet it remains under the stewardship and significant control of the descendants of the founder's family. The company continues to lead the apparel industry with a focus on sustainability and innovation, particularly through its 'Water<Less' manufacturing techniques.