Lay's Campesinas potato chips

Lay's Campesinas are a popular flavored potato chip specifically marketed in the Spanish market. The Lay's brand originated in the United States in the 1930s when Herman Lay opened a snack food operation in Nashville, Tennessee. The brand eventually merged with Frito-Lay in 1961.

Today, Lay's is a flagship brand of PepsiCo, a global food and beverage giant. While the brand is American by origin, the manufacturing for the Spanish market is localized, primarily utilizing facilities like the one in Burgos, Spain. This ensures the products meet local tastes and supply chain requirements. PepsiCo continues to own and manage the brand globally as of 2026.