Made O'Meter
Discover where a brand or product originates
Ajax is a globally recognized brand of household cleaning products. It was originally launched by the Colgate-Palmolive Company in 1947 as a powdered cleanser. The brand is famous for the slogan "Stronger than dirt," referencing its namesake, the Greek mythological hero Ajax.
Today, the brand's manufacturing is distributed globally, with production facilities located in North America, Europe, and Asia to serve various regional markets. While it began as a single scouring powder, it has evolved into a comprehensive line of dish detergents, spray cleaners, and liquid floor cleaners. The brand remains under the stewardship of Colgate-Palmolive, a multinational consumer products company based in the United States, which continues to drive the brand's innovation in eco-friendly and biodegradable formulas.
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