Salling Princip Italian-inspired Ice Cream

Princip is a premium private label brand under the Salling Group, one of Denmark's largest retail corporations. This specific product is an Italian-inspired ice cream flavored with pistachio and cocoa, designed to offer a gourmet experience within a supermarket setting.

While the brand takes inspiration from international culinary traditions, Princip products are typically developed and managed within Denmark for the local market. The brand's ultimate owner is the Salling Group (formerly Dansk Supermarked Group), which is entirely Danish-owned, largely by the Salling Foundations. This ownership structure ensures that the profits are reinvested into the business and various philanthropic causes across Denmark.