Fairy soap liquid

Fairy is one of the world's most recognized household brands, specializing in dishwashing liquids and tablets. The brand was originally launched in the United Kingdom in the late 19th century, starting as a soap product before evolving into the liquid dish soap that became a staple in British kitchens. Over the decades, it has expanded its presence globally, though it is often marketed under different names such as Dawn in the United States.

Today, Fairy is manufactured in multiple countries to supply various international markets, with significant production facilities located across Europe. The brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Fairy continues to lead the market through a focus on high-grease cutting performance and sustainability initiatives, such as concentrated formulas and recyclable packaging.