Made O'Meter
Discover where a brand or product originates
Radox is a historic British brand of personal care products, specifically famous for its bath salts and shower gels. The brand name was coined in 1908 from the phrase "Radiates Oxygen," reflecting its early marketing focus on therapeutic mineral baths designed to soothe tired feet and aching muscles. Originally founded in Manchester, England, by E. Griffiths Hughes, the brand became a household name in the UK throughout the 20th century. Radox is credited with being a pioneer in the industry, having launched the first-ever shower gel with a hanging hook in the 1970s.
Today, Radox is owned by the British multinational consumer goods giant Unilever. The brand underwent a significant relaunch in the early 2020s to focus on sustainability and mood-boosting fragrances. This specific product, identified as the "Feel Refreshed" variant with eucalyptus and citrus oils, is typically manufactured in the United Kingdom, specifically at facilities in locations such as Mansfield, Nottinghamshire. The modern packaging incorporates 50% recycled plastic, aligning with Unilever's global sustainability targets for 2025 and beyond.
Ownership of the brand transitioned from its original company to various corporate entities over the decades, including Sara Lee Corporation, before being acquired by Unilever in 2010. Unilever remains the ultimate owner, managing the brand from its headquarters in London, United Kingdom.
Report a bug/Feedback
disclaimer
poweredBy