ASICS sneakers

ASICS is a globally recognized athletics brand specializing in footwear and sports equipment. The name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'.

Originally founded in Japan, the brand is a powerhouse in the running community and lifestyle fashion. While the corporate soul and design headquarters remain rooted in Japan, the physical manufacturing of its sneakers is conducted across a diverse global supply chain involving facilities in Vietnam, Indonesia, Cambodia, and China to meet international demand.

ASICS remains an independent public company headquartered in Japan, overseeing its various sub-brands such as Onitsuka Tiger and ASICS Tiger. It operates through numerous international subsidiaries to manage local distribution and marketing across the Americas, Europe, and Asia.