Kingsway Sport Squash

Kingsway is a prominent private-label brand primarily associated with the Danish discount supermarket chain Netto, which is part of the Salling Group. This specific product is a 'Læskedrik Sport' (Sport Squash), a concentrated soft drink intended to be diluted with water.

Produced primarily within Denmark to supply local retail networks, the brand represents Salling Group's strategy to provide affordable alternatives to major beverage brands. The ownership has remained stable within the Salling Group, one of Denmark's largest retail corporations, ensuring the product's availability across its supermarket chains like Netto and Føtex.