Continental Tires

Continental is a premier German tire and automotive technology brand with a heritage dating back to its founding in 1871 in Hanover, Germany. Originally established as Continental-Caoutchouc- und Gutta-Percha Compagnie, the company began by manufacturing soft rubber products and eventually pioneered the first pneumatic bicycle and automobile tires in Germany.

Today, Continental is one of the world's leading tire manufacturers, with a massive global production footprint. Manufacturing occurs in multiple countries, including Germany, the United States, France, Romania, Portugal, the Czech Republic, Slovakia, South Africa, China, Brazil, Mexico, and Malaysia. In recent years, the company has undergone a significant corporate restructuring to focus on its core tire business, spinning off its automotive technology division (as Aumovio in 2025) and divesting other rubber-related industrial business units like ContiTech through 2026. This strategy positions Continental as a pure-play tire manufacturer, moving forward with a focus on engineering excellence and sustainable mobility solutions.