Made O'Meter
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Milbona is a private-label dairy brand exclusively sold at Lidl supermarket chains. The Kefir product is a fermented milk drink produced for Lidl by various third-party dairy suppliers across Europe, depending on the specific regional market where it is sold. It is characterized by its high probiotic content and traditional fermentation process.
Since Milbona is a store brand, its manufacturing is decentralized. In Central and Eastern Europe, it is often produced in Germany or Poland by dairy giants such as Müller or the Theo Müller Group, while other regions might source from local industrial dairies. This allows Lidl to maintain competitive pricing while ensuring product freshness.
The brand is owned by the Schwarz Group, one of the world's largest retailers. The Schwarz Group manages both Lidl and Kaufland, maintaining a massive global logistics network. Ownership and brand strategy are centralized in Germany, where the company originated and remains headquartered.
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