Gillette razor and personal care products

Gillette is an iconic American brand founded in 1901 by King C. Gillette as the American Safety Razor Company. Based in Boston, Massachusetts, the brand revolutionized grooming by introducing the disposable razor blade model, shifting the market away from straight razors and permanent blades. Over the 20th century, the brand expanded globally, becoming a household name through major sports sponsorships and innovative product lines such as the Blue Blade, Super Speed, and later, advanced multi-blade systems like the Mach3 and Fusion.

In 2005, the Gillette Company merged with the multinational consumer goods titan Procter & Gamble (P&G) in a deal valued at approximately $57 billion. Today, Gillette operates as a key brand within P&G's Grooming segment. While the brand maintains its World Shaving Headquarters and significant R&D facilities in Boston, manufacturing is a truly global operation. Production occurs across multiple continents to serve different markets, with major facilities located in the United States, Poland, Brazil, Mexico, and China, ensuring its reach as a market leader in more than 200 countries.