Victoria's Secret Lingerie

Victoria's Secret: A Brief Overview

Victoria's Secret is an iconic American brand, primarily known for its lingerie, sleepwear, and beauty products. Founded in 1977 by Roy Raymond in San Francisco, California, the brand aimed to create a comfortable and inviting shopping experience for women. Over the decades, Victoria's Secret expanded its product lines and built a reputation for combining luxury and allure, characterized by its high-profile fashion shows and celebrity endorsements.

The brand's signature style quickly gained popularity, and it grew into a leading retailer in women's lingerie and personal care products. Known for its signature items like the 'Pink' line, bras, panties, and fragrances, Victoria's Secret has established its presence through both brick-and-mortar stores and an extensive online shopping platform.

Ownership and Corporate Structure

Today, Victoria's Secret is owned by L Brands, Inc., a company with a diverse portfolio that includes various retail brands. In recent years, L Brands announced plans to separate from Victoria's Secret, which has led to changes in ownership dynamics. As of 2026 and beyond, the brand is anticipated to operate under its own umbrella or potentially be acquired by new owners.

The headquarters for the brand is located in Columbus, Ohio, providing a significant operational presence to manage its extensive retail network across the globe.

Local distributors and subsidiaries play an essential role in ensuring the brand's products reach customers worldwide. This strategic approach has allowed Victoria's Secret to maintain its reputation as a special destination for lingerie and beauty products.