Proven Skincare

Proven Skincare is a personalized skincare brand founded in 2017 by two women of color, leveraging artificial intelligence to create customized, clinically effective skincare solutions. Their proprietary Skin Genome Project™ database, the world's largest beauty knowledge base, analyzes millions of scientific data points to formulate products tailored to individual needs. Headquartered in San Francisco, California, Proven Skincare has expanded its reach with a team of approximately 33 employees. The company has been recognized with MIT's AI Technology of the Year Award and Glossy's Best Use of Technology Award, and holds the first-ever U.S. patent for personalization in skincare. In 2022, Proven Skincare launched Noteworthy Scents, a sister company focused on AI-backed fragrance experiences.