Finch app

Finch is a mobile application designed to promote self-care and personal well-being through a gamified experience. Users care for a virtual pet, a 'birb,' by completing daily wellness activities such as mood check-ins, journaling, and breathing exercises. These activities contribute to the growth of the virtual pet, unlocking new adventures and items. The app also allows social interactions, enabling users to send encouragement and digital gifts to friends. Finch was founded by Nino Aquinas and Stephanie Yuan, who were inspired to make self-care fun and accessible after observing common struggles in maintaining personal well-being. The name 'Finch' is derived from Atticus Finch in 'To Kill a Mockingbird,' symbolizing connection and mutual support. The app was released for iOS and Android in 2021 and has received over 523,000 ratings on the Apple App Store by 2025.