McCoy's Flame Grilled Steak crisps

McCoy's is a renowned British brand of ridged potato chips (crisps), first launched by KP Foods in 1985. The product depicted, identified by the barcode prefix 50 (United Kingdom) and the visual indicators of ridged potato chips commonly associated with McCoy's marketing for their "Flame Grilled Steak" flavour, is a staple of the UK snack market.

Historically, the brand was developed under United Biscuits. In late 2012, KP Snacks (along with the McCoy's brand) was acquired by the German-based Intersnack Group. As of 2024 and moving forward, the brand remains a flagship product under KP Snacks, which operates as a subsidiary of the Intersnack Group. Production primarily takes place within the United Kingdom at dedicated KP Snacks manufacturing facilities, catering to both the domestic and international markets.