Rimmel London Scandaleyes Mascara

Rimmel London is one of the world's oldest cosmetics brands, established in 1834 by Eugène Rimmel in London, United Kingdom. Originally a perfumery, the brand became synonymous with eye makeup, to the point that the word 'rimmel' means 'mascara' in several languages including French, Italian, and Portuguese.

Today, Rimmel is a global powerhouse in the beauty industry, known for its 'London Look' marketing and high-street accessibility. While the brand carries the London name, its manufacturing footprint is international. Production takes place across various locations including the United Kingdom, the United States, and Monaco, depending on the specific product line and regional distribution needs.

The brand has undergone several ownership changes over the decades. It was acquired by Coty Inc. from Unilever in 1996. As of 2024 and beyond, Rimmel remains a key portfolio brand for Coty Inc., a global beauty leader headquartered in the United States. This ownership places Rimmel alongside other major beauty names, benefiting from a massive global supply chain and research network.