Fairy Liquid

Fairy is a legendary brand in the household cleaning sector, famously known for its long-lasting suds and 'iconic' green liquid. The brand was originally launched in the United Kingdom by Thomas Hedley & Co., based in Newcastle upon Tyne. It became an essential part of British household culture, marketed through its famous 'Mild Green Fairy Liquid' jingle and the 'Baby' logo that emphasized its gentleness on hands.

Ownership of the brand transitioned to the American multinational Procter & Gamble after they acquired Thomas Hedley & Co. in 1930. Today, Fairy is a flagship global brand for P&G, sold under various names like Dawn in North America and Yes in Scandinavia. While it is a global brand, major manufacturing for the UK and Irish markets continues to take place at the Procter & Gamble London Plant in West Thurrock, Essex. As P&G remains one of the world's largest consumer goods companies, Fairy's ultimate ownership resides in the United States, where the parent company is headquartered.