Devold wool clothing

Devold is a historic Norwegian brand that has become a world leader in high-quality wool clothing, particularly known for its merino wool base layers and traditional knitwear. Established in the mid-19th century, the brand focuses on 'natural' performance, leveraging the thermal properties of wool for outdoor activities, maritime work, and specialized protective wear.

While the brand's heritage and design remain firmly rooted in Norway, the company operates its own manufacturing facility in Lithuania. This vertical integration allows them to maintain strict control over the production process, from the raw wool sourced via long-term contracts with farmers in New Zealand and Australia to the final knitted garment. The brand is a symbol of durability and environmental consciousness, often emphasizing the biodegradability of wool over synthetic outdoor gear.

Today, the brand is owned by Flakk Gruppen, a large Norwegian industrial conglomerate. This ownership has allowed Devold to expand internationally while maintaining its identity as a premium Scandinavian outdoor brand. The company continues to innovate through new sub-brands like O.A.D. (Object Apparels Devold), which fuses traditional Norwegian knitting techniques with modern fashion aesthetics.