Smartwool Merino Wool Socks

Smartwool is an American clothing company founded in 1994 in Steamboat Springs, Colorado, by ski instructors Peter and Patty Duke. The company specializes in performance apparel made primarily from Merino wool, known for its moisture-wicking, temperature-regulating, and odor-resistant properties. Smartwool's product line includes socks, base layers, and other outdoor apparel designed to enhance comfort during various activities. In 2005, Smartwool was acquired by The Timberland Company, and in 2011, it became a subsidiary of VF Corporation following VF Corporation's acquisition of Timberland. VF Corporation is a global leader in branded lifestyle apparel, footwear, and accessories, headquartered in Denver, Colorado. Smartwool's products are designed, developed, and tested in the USA, with manufacturing facilities in Tennessee and North Carolina, utilizing American craftsmanship. The company sources Merino wool from around the world, including New Zealand, ensuring high-quality materials for its products. Smartwool is committed to sustainability and ethical practices, partnering with ZQ Merino to source wool that meets high standards in animal welfare, environmental stability, and social responsibility. In October 2025, Smartwool announced a four-year partnership with Alterra Mountain Company, becoming the official base layer and mid-layer partner of select Alterra destinations, further solidifying its presence in the outdoor community.