Eton Shirts

Eton Shirts is a Swedish luxury menswear brand renowned for its high-quality shirts and accessories. Founded in 1928 by David and Annie Petterson in Gånghester, Sweden, the company has grown into a global brand, offering its products in over 50 countries. Eton's commitment to quality is evident in its meticulous craftsmanship, with each shirt constructed using 45 different parts and 12,000 stitches. The brand emphasizes sustainability by selecting premium materials and employing eco-friendly manufacturing processes. Under the ownership of EQT AB, Eton has expanded its omnichannel presence, enhancing its direct-to-consumer and wholesale operations across Europe, North America, and select markets in Asia and the Middle East.