Made O'Meter
Discover where a brand or product originates
Burt's Bees is a pioneering brand in the natural personal care industry, famous for its commitment to earth-friendly ingredients and sustainable practices. Founded in Maine in 1984 by Burt Shavitz and Roxanne Quimby, the brand began by making beeswax candles before expanding into its iconic lip balms and skincare products.
The brand's production remains largely centered in the United States, particularly in Durham, North Carolina, where its headquarters and manufacturing facilities are located. Over the decades, Burt's Bees has transitioned from a small kitchen-table business into a global household name while maintaining its identity as a provider of 'Greater Good' products that avoid harsh chemicals like parabens and phthalates.
In 2007, Burt's Bees was acquired by The Clorox Company. Under this ownership, the brand has significantly expanded its global reach and product variety while still operating as a focused subsidiary. The Clorox Company, a major American multinational, continues to oversee the brand's trajectory as a leader in the natural beauty and personal care segments.
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