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Just Spices Avocado Topping

ownerThe Kraft Heinz Company (USA)
originGermany
manufacturedGermany

Just Spices is an innovative seasoning brand that gained immediate popularity for its distinct round packaging and creative character illustrations. Founded in Düsseldorf, Germany, in 2014 by Florian Falk, Ole Strohschnieder, and Béla Seebach, the brand revolutionized the spice aisle by focusing on high-quality blends tailored to specific dishes like avocado, scrambled eggs, or pizza.

In early 2022, the Kraft Heinz Company completed its acquisition of a majority stake (85%) in the company, integrating Just Spices into its global portfolio to accelerate international expansion. Despite this acquisition, the brand maintains its creative identity and is primarily produced in Germany. The Avocado Topping seen here is one of their flagship products, combining ingredients like sea salt, black sesame, tomato flakes, and chili to enhance avocado-based meals.

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