Lavazza Qualità Rossa Ground Coffee

Lavazza Qualità Rossa is one of Italy's most recognized coffee blends, famously combining Brazilian Arabica with African Robusta beans for a full-bodied taste. The brand was founded in Turin, Italy, in 1895 by Luigi Lavazza, who is credited with inventing the concept of coffee blending. Today, Lavazza remains largely a family-owned enterprise, maintaining its deep roots in Italian coffee culture while expanding globally. Most of its production, particularly for its iconic ground coffee formats like Qualità Rossa, continues to take place in modern manufacturing facilities in Italy, such as the Settimo Torinese plant. The company is owned by the Lavazza Group (Luigi Lavazza S.p.A.), which operates as a major global player in the coffee industry, standing as one of the few large-scale coffee brands that has resisted consolidation into larger food conglomerates.