Rowenta vacuum cleaner

Rowenta is a historic German brand established in 1884 by Robert Weintraud. Initially known for manufacturing office supplies and lamps, the brand transitioned into small household appliances, becoming a pioneer in the vacuum cleaner and iron industries. It is highly regarded for its German engineering heritage and focus on high-performance technology.

Today, Rowenta is a core brand within the portfolio of Groupe SEB, a French multinational conglomerate. While the brand retains its German identity in design and marketing, its manufacturing is globalized. Many high-end models continue to be produced in France at the Groupe SEB manufacturing plants (such as the Vernon site), while other product lines are manufactured in China to cater to international markets. The brand remains a global leader in home care and garment care solutions.