Wise Potato Chips

Wise is a foundational American snack brand with a history dating back to 1921. Founded by Earl Wise in Berwick, Pennsylvania, the company began as a solution to surplus potatoes at his family's delicatessen. Over a century, Wise has grown from a regional favorite into a significant player in the salty snack market, particularly known for its golden potato chips and Cheez Doodles.

While the brand remains deeply rooted in its American heritage with primary manufacturing facilities continuing to operate in Berwick, Pennsylvania, its ownership has transitioned through several major corporations. Since 2012, Wise has been part of a global snack portfolio, moving from local family ownership and private equity to international corporate stewardship. Today, it operates as a key subsidiary of a major multinational snack food company, ensuring its distribution across the Eastern United States and beyond.