Lay's Naturel Potato Chips

Lay’s is one of the world's most iconic snack brands, founded in the United States in 1932 by Herman Lay. The brand quickly expanded through a merger in 1961 with Frito Co. to form Frito-Lay, which subsequently merged with Pepsi-Cola in 1965 to create PepsiCo.

This specific 'Naturel' packaging is common in European markets like the Netherlands and Belgium. While the brand is American by origin, production is highly localized to ensure freshness. For the European market, many products are manufactured in facilities located in the Netherlands (specifically Veurne or Broek op Langedijk) to supply the continent. PepsiCo maintains a massive global manufacturing footprint with factories in dozens of countries, making it a truly international product while remaining under American corporate ownership.