Irn-Bru soft drink

Irn-Bru is a carbonated soft drink frequently described as Scotland's other national drink. Originally launched in 1901 by A.G. Barr, the brand has become a cultural icon in its native Scotland and maintains a strong market presence across the British Isles. Known for its distinct bright orange color and unique flavor profile, which is famously hard to define but often compared to bubblegum or cream soda, it is made using a secret recipe containing 32 flavors.

The manufacturing process is centered in the United Kingdom, specifically at A.G. Barr's production facilities in Cumbernauld, Scotland, though it is also bottled in Milton Keynes to serve the wider UK market. While it is exported internationally, the core production remains deeply rooted in British manufacturing.

Historically and into the mid-2020s, the brand remains under the ultimate ownership of A.G. Barr plc, a major player in the UK beverage industry. The company has remained independent and headquartered in North Lanarkshire, ensuring the brand's Scottish heritage is preserved even as the company expands its portfolio to include other health and wellness beverage brands.