Made O'Meter
Discover where a brand or product originates
Fairy is a long-standing brand of washing-up liquid and dishwasher detergent that originated in the United Kingdom. It was first introduced by Thomas Hedley & Co. based in Newcastle upon Tyne in the 19th century. The brand has since become a household name across Europe, Australia, and other regions, known for its distinctive 'baby' logo and grease-cutting capabilities.
Today, Fairy is a major global brand under the ownership of Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand has its roots in the UK, many of its dishwashing tablets, including the Platinum range, are manufactured in European facilities, most notably in Belgium. P&G manages the brand's distribution and marketing globally, ensuring it remains a dominant force in the household cleaning sector.
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