Skin Rocks skincare products

Skin Rocks is a UK-based skincare brand founded in 2022 by Caroline Hirons, a renowned beauty expert and esthetician. The brand offers a range of skincare products designed to simplify routines and address various skin concerns. Skin Rocks emphasizes transparency, education, and science-backed formulations tailored to different skin types. In April 2025, the brand secured strategic investment from Redrice Ventures and JamJar Investments, with participation from Saffie Investments, to support its international expansion and the development of its professional line, Skin Rocks Pro. Caroline Hirons remains the majority shareholder, alongside Managing Director and shareholder Alexandra Forbes, ensuring continuity and leadership from the original founding team.