nākd. Blueberry Muffin Raw Fruit & Nut Bar

Nākd is a well-known brand of healthy snack bars that emphasizes minimal processing and the use of 100% natural ingredients. The products are famously "cold-pressed," meaning they are made by simply pressing fruit and nuts together without the use of heat or added syrups, which helps to preserve the nutritional integrity of the ingredients.

The brand was originally founded in 2004 by the company Natural Balance Foods, based in the United Kingdom. Its founders, brothers Greg and Jamie Combs, sought to create a "wholefood revolution" with snacks that are gluten-free, dairy-free, and vegan-friendly. In 2015, the Belgian confectionery giant Lotus Bakeries acquired a majority 67% stake in Natural Balance Foods to expand the brand's international reach while maintaining its core British identity.

Manufacturing of nākd bars primarily takes place in the United Kingdom to ensure strict quality control over the specialized cold-pressing production process. As of 2026, the brand continues to operate under the Lotus Natural Foods division of Lotus Bakeries, which is headquartered in Belgium.